Saygın Şenel is the co-founder and Chairman of Bestimage Group, founder of VideoSanat, and a member of the Board of Trustees of Bahçeşehir University. His work connects strategic communication, brand development and creative production with artificial intelligence and the future of higher education.
He began his career in television broadcasting in 1996, working on productions in public and political communication. In 2001, he received a full scholarship to study Visual Communication Design at Bahçeşehir University, continuing his professional work alongside his studies.
In 2004, he co-founded Bestimage Group with Serdar Şenel. The group’s teams have developed brand identity, communication strategies and integrated campaigns for education institutions, public organisations and private-sector brands, including SOCAR, TANAP, Eti Maden, TMSF, İGDAŞ, Bahçeşehir University and Kayseri Şeker.
He founded VideoSanat in 2016, focusing on advertising films, corporate video, animation and creative production. Its portfolio includes projects for Aksa Jeneratör, Arçelik, Cambly, Ülker and Bioxcin.
He contributed to the development of BAU IDEA in 2017 and joined Bahçeşehir University’s Board of Trustees in 2022. In 2023, he helped establish BAU Studios to support content production by students and academics.
His recent work includes BAU Campus and BAU Future Campus, where brand architecture, digital content and campus communication meet. Bestimage Group also developed the branding and communication projects for Future AI Summit in 2024 and 2025.
At Future AI Summit 2026, he joined Dr. Nil Girgin Kalıp for the “Artificial Intelligence in Higher Education” panel, discussing changes in teaching, research and university management. His talks and interviews explore AI, creativity, education and the relationship between people and technology.
His interests include AI, science, space, technology, theology, philosophy, swimming, fishing, extreme sports and percussion. He is married and has one child.
